Thursday, January 23, 2014

Watson’s Fitment For Today’s Challenges & Usecases (Part 3 of 5 Series)

Follow IBM Watson -

A combination of capabilities makes Watson unique, including natural language processing, hypothesis generation and evaluation, and dynamic learning. Watson is about bringing these capabilities together in a way that’s never been done before resulting in a fundamental change in the way businesses look at quickly solving problems

  • Solutions that learn with each iteration
  • Capable of navigating human communication
  • Dynamically evaluating hypothesis to questions asked
  • Responses optimized based on relevant data
  • Ingesting and analyzing Big Data
  • Discovering new patterns and insights in seconds

Before we talk about what Watson can do, let us understand today’s scenario in a better manner thru below facts and figures -

  • “90% of the world’s data has been created in the last 2 years.”
    Source: GigaOM, By Nicole Solis Mar. 23, 2011
  • “80% of the world's data is unstructured.” 
    Source: Multiple reports reinforce this point IDC, Gartner Jan 2010, IDC 2012, McKinsey


  • “In 15 of the US economies 17 sectors, companies with more than 1,000 employees store, on average over 235 terabytes of data -- more data than is contained in the US Library of Congress.”
Source: McKinsey & Company - Are you ready for the era of big data?  October 2011

  • Natural Language Question Answering is a transformational benefit that will be adopted by the mainstream in the next 5-10 years.
    Source: Gartner July 2011 priority matrix for emerging technologies.
  • “Total amount of global data is expected to reach 2.7 zetabytes in 2012, up 48% from 2011.”
    Source: IDC, December 2011 press release
    This is equivalent to….
    • ~750 Trillion Hours of Video
    • 50M times the amount of information contained in all the books ever written
    • Every person on earth receiving 240 newspapers per day
    • Loading up CD’s that would stack from the moon and back 5.5 times
    • Total amount of global data is expected to reach 35 zetabytes by 2020, growing 44X over the decade.
  • Social media and the web has been a catalyst in the information explosion
    • 220 Billion pieces of user generated content exists on the web today
    • 200M tweets are sent daily
    • 249B e-mails (2.8M/sec)
    • 35 hours video uploaded to YouTube per minute

  • “1 in 2 Business leaders don’t have access to data they need.”
    Source: MIT Sloan Management / IBM IBV Study, New Path to Value
  • “83% of CIO’s cited BI and analytics as part of their visionary plan.”
    Sources: The Essential CIO 2011 Report / IBM Global CIO Study
  • “5.4X more likely that top performers use business analytics.”
    Source: MIT Sloan Management / IBM IBV Study, New Path to Value
  • “Analytically sophisticated organizations are 260% more likely to be top performers than analytic beginners.”
    Source: MIT IBV study

Above points indicate that the data is growing at an astounding rate.  It is growing so fast that we often lack the ability to use it to its full potential.  The highly unstructured nature of this data makes the challenge even more difficult.  This is a real problem for business to make informed decisions.  Business leaders need a way to find hidden patterns and isolate the valuable nuggets that they need to make business decisions.

Challenges are real and Watson has the answers. Watson use cases can be broadly be broken into three classes – Ask, Discover, and Decide. Lets see the details about each class and figure out under which class your application/solutions falls in. 

  • Users can ASK Watson direct questions in natural language the same way they ask friends or colleague’s questions.  This is in contrast to reducing an inquiry to a set of keywords and receiving a set of links to sources where their answers may or may not lie.  People who saw Watson’s victory on the quiz show Jeopardy! will be familiar with this simplest use case. Think of this as next generation chat. 
  • Users can DISCOVER new insights with Watson.  Examples of this could be use of Watson as a research assistant such as a biotech investigator looking for the best way to treat a disease in a specific cohort of patients. 
  • Finally, users might use Watson to help them DECIDE on the best course of action.  This would be for situations where users are looking for confidence-based recommendations for their next action when they have many options to choose from such as what course of treatment to prescribe to a patient or what investment choice to make. 
Watson applies human-like characteristics to conveying and manipulating ideas. Please check out the figure below to understand key elements of Watson and download The Era of Cognitive Systems: An Inside Look at IBM Watson and How it Works for detailed description.



Watson is well-suited for a wide variety of applications. Potential applications can be loosely grouped into the following categories:
  • Diagnosis and action - Assistance for knowledge workers dealing with a single case for a single client to pinpoint a condition from among many possibilities and make resultant decisions
  • Contact center support - Personalized self-service experience for clients by dynamically developing personal profiles from unstructured data
  • Research and discovery - Identification of rare studies and information sources while building a case for original research
  • Process optimization - Identification of areas for improvement in business processes by analyzing unstructured data that documents and describes process steps and output
  • Fraud and risk management - Identification of early signs of fraud and management of risk in order to lower overall liability and costs of doing business
Prev: The science and technology behind IBM Watson (Part 2 of 5 Series)
Next: Watson for ISVs/Partners and entire Ecosystem (Part 4 of 5 Series)

References -

Watson is ready for Business
http://www.ibmwatson.com/
IBM Watson
www.ibm.com/innovation/us/watson/index.shtml
Watson YouTube channel
http://www.youtube.com/user/IBMWatsonSolutions/feed
Watson in Google News
https://news.google.com/news/search?hl=en&gl=us&q=ibm+watson
IBM Journal - This is Watson
http://ieeexplore.ieee.org/xpl/tocresult.jsp?reload=true&isnumber=6177717
Ventana Research: The Potential of Cognitive Computing Platforms
http://www.ibm.com/innovation/us/watson/pdf/ventana_research_perspective_cognitive_platforms_ibm.pdf
Join Watson Community @ IBM developerWorks

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