Monday, January 27, 2014

Watson for ISVs/Partners and entire Ecosystem (Part 4 of 5 Series)

Follow IBM Watson -
So far in this series we saw how IBM’s Watson System is at the forefront of cognitive computing. By saying that I mean that Watson processes a question through a similar approach that humans do. It starts by analyzing the question (or case) as input and generates a set of features. It then generates a set of hypotheses, by looking across passages from the consumed content, seeking the best potential response to the question. Now for each of the candidate answer it scores based on the relevance of the answer using hundreds of reasoning algorithms embedded in the system until the most probable answer and its corresponding evidence surfaces to the top, with the associated highest confidence.


In mid-November 2013 IBM announced the IBM Watson Ecosystem Program. As per the program, Watson technology is available as a development platform in the cloud, to enable a worldwide community of software application providers to build a new generation of apps infused with Watson's cognitive computing intelligence. Aim is to spur innovation and fuel a new ecosystem of entrepreneurial software app providers who will bring forward a new generation of applications infused with Watson's cognitive computing intelligence. The ecosystem is expected to attract organizations of all sizes, forms, geographies, industries, and specialties. It has the potential to fuel new entrepreneurial ideas and start-ups.




 The ecosystem approach poses many benefits for partners. ISVs can leverage IBM’s investments in developing Watson’s transformative capabilities to make their apps more valuable. Building on the momentum of past successes, IBM is assembling leading content providers, independent software vendors (ISVs), and talent providers to collaborate toward the development and release of “Powered by IBM Watson” applications. The initiative will leverage IBM’s extensive experience working with tens of thousands of business partners to help drive innovation. Good partner candidate is expected to have an established business model, a defined use case for Watson, internal resources available to execute the program and go to market strategy, and executive commitment. A good use case will leverage many or all of these Watson Capabilities:

  • Exploits the 4 Vs of data–volume, velocity, variety and veracity
  • Leverages evidence-based insights with weighted confidence
  • Benefits from a continuously learning system
  • Takes advantage of deep natural language processing
  • Requires transparency to the source of information
  • Transforms user experience with contextual relevance and active dialoguing


IBM offers a single source for developers to conceive and produce their Powered by Watson applications.



Watson Developer Cloud (WDC) will offer the technology, tools and APIs to ISVs for self-service training, development, and testing of their cognitive application. The Developer Cloud is expected to help jump-start and accelerate creation of Powered by IBM Watson applications.



Watson Content Store (WCS)

The fuel that keeps the Ecosystem running is information. Quintillions of bytes of information are created every day, providing the basis for new insights and possibilities. WCS is intended to bring together unique and varying sources of data, including general knowledge, industry specific content, and subject matter expertise, to inform, educate, and help create an actionable experience for the user. Each application is expected to be defined on the WDC by partners brings their own content and draw from the WCS.

WCS brings together unique and varying sources of data, including general knowledge, industry specific content, and subject matter expertise to inform, educate, and help create an actionable experience for the user. Content can come from a variety of sources, including the ISVs themselves, IBM or a third party. The store is intended to be a clearinghouse of information presenting a unique opportunity for content providers to engage a new channel and bring their data to life in a whole new way.



Watson Talent Hub

Talent providers and hubs will help ensure the availability of the human skills that it will take to achieve success of an app in the market. These individuals will work and assist in the creation of ground-breaking inventions.

Staffing and talent organizations with access to in-demand skills like linguistics, natural language processing, machine learning, user experience design, and analytics will help bridge any skill gaps to facilitate the delivery of cognitive applications. These talent hubs and their respective agents are expected to work directly with members of the Ecosystem on a fee or project basis. 


Application Partners

For example, through the Watson Developer Cloud, a consumer-oriented application could deliver a personalized guided selling experience online that can replicate the best in-store experience. Or, an airline could create virtual travel agents able to recommend the perfect destination tailored to the user’s unique needs.

Content Partners

Organizations that have the rights to use and/or license general and domain specific content are ideally suited for the program. Information based organizations like publishers, researchers, and even social forums could take advantage of the Watson Content Store. Conventional data sources, representing millions of pages, including reports, publications, user-group logs, clinical trial data, call center recordings or product manuals could help fuel a new generation of cognitive apps.

Talent Partners

IBM anticipates offering a talent certification program through a range of Talent Partners participating in the ecosystem. IBM anticipates offering one or more levels of certification. 

The partner responsibilities within the Watson Ecosystem are summarized below:

5 Steps for ISV/Partner to a Powered by Watson application and profitability
  1. Identify and develop your use case where embedding a Watson capability into an application presents a unique value proposition.
  2. Identify content or content licensed through the WCS to support your application.
  3. Design and develop your offering using the WDC to gain access to your sandbox instance of Watson.  The Watson Experience Manager (WEM) is a cloud based tooling interface to upload and ingest content, manage your environment, and work with Watson.
  4. Train and test the offering through the WEM’s training and user experience configuration tools.
  5. Deploy and roll out through IBM’s hosting solutions while leveraging application metrics to refine and evolve your solution.



I am interested. How do I apply for Watson? Follow the link and request the access:




Here are few Partner case-studies -

1.      Fluid Inc. Case Study 





Reference:

  1. Brochure can be downloaded from here.
  2. Watson Whitepapers:

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